Getting to the real value of a business and assessing what its shares are really worth suddenly looks less clear cut. In an investment environment that is extremely challenging even for experienced City professionals, doing your homework has never been more important. And with the current accounting scandals rocking confidence and the markets being able to accurately value copmpanies, stock has just taken on a whole new dimension.
The book goes beyond investment ratios to explore what these ratios tell us about the company as an investment or what the ratios tell us about the stock market's assessment of the company and it's prospects.