Bill Gates je zakladatelem společnosti Microsoft a je zastáncem názoru, že obchody ovládají počítače stejně jako lidé ovladájí svůj nervový systém. V této knize popisuje myšlenku "digitálního nervového systému" - jakým způsobem mohou společnosti vydělat zpět veškeré peníze, které investovali do počítačů.

This is a very well written book and for less than a tenner is worth getting. It manages to give some insight into the workings of Richard Bransons Virgin empire, but certainly isn't going to turn the budding entrepreneur into a multi-millionaire business tycoon. My only complaint is that large sections of the material in this publication have been 'lifted' directly from other books written about the toothy tycoon. If you're a fan of Mr. Branson then I would recommend you order his autobiography.

Business expert and “Dragon’s Den” denizen, Deborah Meaden has years of experience building up her own companies and investing in others. She has the ideal combination of knowledge, intuition, and common sense to get right down to what is needed to build a legendary success.From the Trade Paperback edition.

Janet Tavakoli takes you into the world of Warren Buffett by way of the recent mortgage meltdown. In correspondence and discussion with him over 2 years, they both saw the writing on the wall, made clear by the implosion of Bear Stearns. Tavakoli, in clear and engaging prose, explains how the credit mess happened beginning with the mortgage lending Ponzi schemes funded by investment banks, the Fed bailout and its impact on the dollar. Through her narrative, we hear from Warren Buffett and learn how his enduring principles caused him to see the …

'Dell's story is the stuff high-tech legends are made of' ForbesAt the age of twelve Michael Dell earned USD 2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry.Direct from Dell teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on:* Why, initially, it's better to have too little capital rather than too much* How studying customers, not competition, will g…

In "Fallen Giant", author Ron Shelp who worked within the AIG organization for more than a decade sheds light on AIG, the company, and Hank Greenberg, the man. Through in-depth research, candid interviews, and firsthand experiences, Shelp provides a detailed look at how AIG was originally created and reveals how Greenberg's unrelenting drive to be the best may have led to his untimely departure from AIG.

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

In Gerald Ronson: Leading from the Front, the last of the great British tycoons reveals how he fought his way to the top of the business ladder, lost everything twice, then clawed his way back up again. Amazingly for a man who now holds an iconic status in British business, Ronson quit school before his 15th birthday to work with his father in the family's furniture factory, and as a young boy he and his friends were street fighters, using their fists to take on the British fascist movement. This propelled him into a role as a leader in the cou…

Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne. "Get Smashed" is a story of ambition, obsession and excess and how the ads that began by reflecting British cul…