Praise for Google Speaks 'It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word.' –Warren Buffett 'Google rocks. It raised my perceived IQ by about 20 points.' –Wes Boyd, President of Moveon.Org 'Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval.' –Lloyd Grove, columnist, Portfolio.com 'Who's afraid of Google? Everyone.' –Wired magazine 'Writers of the past had absinthe, whiskey or heroin. I have Goo…

A perfectly poured history of the world's greatest beer. Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers! Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and…

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on…

What we can all learn from the strategies that have made Toyota the world’s best car company Everyone who follows the auto industry knows that Toyota has had an amazing twenty-five-year run, rising from humble Japanese start-up to thriving global giant. But the big puzzle is how Toyota did it while so many other car companies have struggled or failed. Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. And he found that the company’s f…

AN INSIDE LOOK AT THE GENIUS OF GE Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world. Jacked Up gives you a front row seat to Welch's twenty-year campai…

Julian Robertson is one of the most successful and well-known hedge fund managers of our time. For nearly twenty years his infamous fund--Tiger Management--was the talk of the town, routinely delivering double-digit performance. This biography will explore this legendary fund manager's role in the development and popularity of hedge funds, examine his investment methodology and strategy, and look at the growth of his fund and his 'Tigers'--individuals who have gone on to great success themselves. * Includes candid interviews of Robertson, his…

This book provides a comprehensive history of the House of Vuitton in the context of sweeping changes in society, art, culture, fashion, and, above all, travel. Vuitton's goods have been highly innovative and coveted since their inception, which led to the introduction in 1896 of a distinctive "LV" monogrammed canvas. A 1987 merger with Moet-Hennessy made it part of the world's largest luxury goods company, and the 1997 appointment of American designer Marc Jacobs as artistic director expanded the legendary brand's reach into apparel, shoes, je…

The story of the powerful McIlhennys of Louisiana, who turned hot peppers into a Tabasco fortune After the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's economy in ruins and his millions of dollars in Confederacy currency worthless, he had no choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, the hot peppers he had planted before being forced off th…

Milton Friedman is one of the world's most important - and certainly one of the most famous - economists of the second half of the twentieth century, a key figure during the resurgence of American conservatism. He was an adviser to the Reagan administration, and he made headlines for his advocacy of a negative income tax and for controversial visits Chile and South Africa. Alan Ebenstein's book is the first to chronicle Friedman's life and trace his development as an economic theorist. With its combination of personal detail and theoretical ana…

"Brilliantly captures the challenge of turning a big idea into a successful business. Essential reading for every budding entrepreneur."