This book provides a comprehensive history of the House of Vuitton in the context of sweeping changes in society, art, culture, fashion, and, above all, travel. Vuitton's goods have been highly innovative and coveted since their inception, which led to the introduction in 1896 of a distinctive "LV" monogrammed canvas. A 1987 merger with Moet-Hennessy made it part of the world's largest luxury goods company, and the 1997 appointment of American designer Marc Jacobs as artistic director expanded the legendary brand's reach into apparel, shoes, je…

The story of the powerful McIlhennys of Louisiana, who turned hot peppers into a Tabasco fortune After the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's economy in ruins and his millions of dollars in Confederacy currency worthless, he had no choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, the hot peppers he had planted before being forced off th…

Milton Friedman is one of the world's most important - and certainly one of the most famous - economists of the second half of the twentieth century, a key figure during the resurgence of American conservatism. He was an adviser to the Reagan administration, and he made headlines for his advocacy of a negative income tax and for controversial visits Chile and South Africa. Alan Ebenstein's book is the first to chronicle Friedman's life and trace his development as an economic theorist. With its combination of personal detail and theoretical ana…

"Brilliantly captures the challenge of turning a big idea into a successful business. Essential reading for every budding entrepreneur."

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

A legendary Wall Street trader journeys inside the high-stakes, high-pressure world of investment to share his secrets of financial success and offers insights into the psychology of making money.

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm that had annual returns of over thirty percent until unforeseen losses forced him to close operations. Like a phoenix rising from the ashes, Niederhoffer returned to the world of trading stocks, futures, and options, with a new colleague and a new approach and found success. Order your copy of this co…

Unknown to most modern-day investors and traders who cherish "Reminiscences of a Stock Operator" as one of the most important investment books ever written, the material first appeared in the 1920s as a series of articles and illustrations in the Saturday Evening Post. Now, for the first time ever, this beloved classic is being made available in its original, illustrated format. You'll track the exploits of Jesse Livermore as he won and lost tens of millions of dollars playing the stock and commodities markets during the early 1900s. At one poi…

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world.  The undisputed merchant king of the late twentieth century, Sam never lost the common touch.  Here, finally, inimitable words.  Genuinely modest, but always sure if his ambitions and achievements.  Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the 'rules of the road' of…