This book provides a comprehensive history of the House of Vuitton in the context of sweeping changes in society, art, culture, fashion, and, above all, travel. Vuitton's goods have been highly innovative and coveted since their inception, which led to the introduction in 1896 of a distinctive "LV" monogrammed canvas. A 1987 merger with Moet-Hennessy made it part of the world's largest luxury goods company, and the 1997 appointment of American designer Marc Jacobs as artistic director expanded the legendary brand's reach into apparel, shoes, jewelry, and watches. The book also explores the company's continued commitment to excellence and travel, reflected by its involvement in the arts and its sponsorship of vintage automobile rallies and the Louis Vuitton Cup, a yacht race. Overseen by LVMH, the book itself demonstrates Louis Vuitton's passion for fine design. It is abundantly illustrated by a stunning array of archival art, historical images, product designs and sketches, and Louis Vuitton's cutting-edge advertising.