"Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well - and with minimal 'help' from professional Wall Street." -Robert Barker, "BusinessWeek". William Bernstein is one of today's most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor's website. Now, in the plain-spoken "The Intelligent Asset Allocator", he shows independent investors how to build a diversified portfolio - without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: learn the risk/reward characteristics of various investment types; understand and apply portfolio theory for an improved risk/reward ratio; sharpen their focus, and take control of their investment programs. William Bernstein (North Bend, OR) runs a website known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.