Historian and journalist Daniel Gross has produced a collection of profiles of corporate high-achievers that is exceptionally informative, extremely entertaining, and endlessly inspiring. In Forbes Greatest Business Stories of All Time, Gross examines 20 pioneering risk-takers who refused to compromise and were ultimately rewarded for their efforts. From the richest man in America during Revolutionary times (Robert Morris) to its richest man today (Bill Gates), the book tracks industrialists, corporate kings, financiers, and visionaries, inclu…

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitm…

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

A history of Hewlett-Packard chronicles the efforts of its Stanford graduate founders to build their first product in a small California garage through its rise to a legendary Silicon Valley company, in an account that credits the company's objectives, employee trust, and firm self-appraisals with enabling its successes.

Bill Gates je zakladatelem společnosti Microsoft a je zastáncem názoru, že obchody ovládají počítače stejně jako lidé ovladájí svůj nervový systém. V této knize popisuje myšlenku "digitálního nervového systému" - jakým způsobem mohou společnosti vydělat zpět veškeré peníze, které investovali do počítačů.

This is a very well written book and for less than a tenner is worth getting. It manages to give some insight into the workings of Richard Bransons Virgin empire, but certainly isn't going to turn the budding entrepreneur into a multi-millionaire business tycoon. My only complaint is that large sections of the material in this publication have been 'lifted' directly from other books written about the toothy tycoon. If you're a fan of Mr. Branson then I would recommend you order his autobiography.

'Dell's story is the stuff high-tech legends are made of' ForbesAt the age of twelve Michael Dell earned USD 2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry.Direct from Dell teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on:* Why, initially, it's better to have too little capital rather than too much* How studying customers, not competition, will g…

Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne. "Get Smashed" is a story of ambition, obsession and excess and how the ads that began by reflecting British cul…

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on…