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Are you ready to become rich? If you've ever wondered why it is that some people find it easy to make money while others struggle, it's not because they are more intelligent, work harder or have better - luck -…

This monograph develops the franchise value approach to analyzing the prospective cash flows that determine a company's price-to-earnings ratio. The franchise factor model retains the simplicity and intuitive a…

This second edition of Microeconomics is filled with learning-by-doing problems that   give students a chance to make economics their own. These fully worked-out problems provide a step-by-step road map to hel…

What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could…