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Search for author name: "Kenneth Roman" | Books found: 1
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Author: Kenneth Roman | Publisher: Palgrave Macmillan
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradic…
Added: 05.03.2009ISBN: 1403978956Pages: 304Price: £ 15,19Lang.: English 
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