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Search for author name: "Mark Shanley" | Books found: 1
Economics of Strategy
Economics of Strategy
Author: David Besanko, David Dranove, Mark Shanley, Scott Schaefer | Publisher: John Wiley & Sons
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
Added: 25.10.2007ISBN: 0471679453Pages: 632Price: £ 39,89Lang.: EnglishRecommended
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