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Search for author name: "Robert E. Kennedy" | Books found: 1
The Services Shift: Seizing the Ultimate Offshore Opportunity
The Services Shift: Seizing the Ultimate Offshore Opportunity
Author: Robert E. Kennedy, with Ajay Sharma | Publisher: Financial Times/ Prentice Hall
'Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift.' --C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author of The Fortune at the Bottom of the Pyra
Added: 05.03.2009ISBN: 0137133502Pages: 352Price: £ 22,09Lang.: EnglishRecommended
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