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Search for author name: "Thomas T. Nagle" | Books found: 1
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Pie)
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Pie)
Author: Thomas T. Nagle, John Hogan | Publisher: Prentice Hall
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Features and Benefits NEW - Updated, practical guide to legal limitations on pricing written by a leading industry consultant and practicing attorney (Gene Zellic) on this subject. NEW - New chapter on "Pricing in and through Channels of Distribution.". NEW - Expanded a…
Added: 15.05.2007ISBN: 0131856774Pages: 368Price: £ 45,59Lang.: EnglishRecommended
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